The following Privacy Policy describes the information and privacy practices
for Diversified Computers retail stores, diversifiedcomputers.net (the “Diversified Computers Web site”)
and all other locations, occasions or events where your personal information
is collected by, or on behalf of, Diversified Computers. When you provide us your personal
information, you consent to the information practices described in this policy.
This Privacy Policy may not apply to Web sites that are accessible through the
Diversified Computers sites. Our Web sites contain links to other sites operated
by third parties, including but not limited to third-party sites that display
the Apple trademarks. We encourage you to read the privacy policies of those
other
sites to learn how they collect, use, share and secure your information. For further information
on Apple products and services, we suggest visiting the Apple website.
To assist you with reading through our Privacy Policy, we have provided questions
and answers below that you may find helpful in understanding our privacy practices:
WHAT INFORMATION DOES Diversified Computers COLLECT FROM ME?
We may collect personal information such as:
* Your contact information (name, mailing address, phone number, e-mail address).
* Your billing/shipping information (credit card number, shipping address).
* Your personal preferences (product wish lists, hobbies and likes or dislikes
relating to the products we may offer).
WHEN DOES Diversified Computers COLLECT INFORMATION FROM ME?
While shopping or taking advantage of services available from us, we may ask
that you provide personal information. For example, we request personal information
when you:
* Set up an account online
* Purchase products or services
* Schedule delivery or installation
* Join a loyalty program
* Participate in a sweepstakes, promotion or survey
* Contact us with a question or concern
* Participate in other activities with Diversified Computers
When submitting personal information through an online form, we will identify
which fields are required in order to fulfill your request.
HOW IS MY INFORMATION USED?
We use the information you provide in order to:
* Fulfill requests for products, services or information
* Administer loyalty programs
* Provide customer services
* Administer sweepstakes, promotions or surveys
* Offer new products and services
* Improve the effectiveness of our Web sites, our marketing endeavors and our
services and offers
* Conduct research and analysis
* Send marketing communications
* Perform other business activities
WHAT INFORMATION IS PROVIDED TO Diversified Computers FROM OTHERS?
Information From/About Friends or Family
If you provide us information about others, or if others give us your information,
we will only use that information for the specific reason it was provided.
Examples include providing a friend's shipping address, using our Send-to-a-Friend
option in our marketing e-mails or through other scenarios.
Information From Third Parties
Diversified Computers obtains consumer information from third-party providers
in order to improve the accuracy of our customer database, increase our understanding
of
our customers or to identify potential customers.
DOES Diversified Computers SHARE MY PERSONAL INFORMATION WITH OTHERS?
Diversified Computers does not sell or rent your personal information to third parties.
We may need to share your personal information with certain third parties such
as our agents, service providers and other representatives acting on our behalf
for limited purposes. For example, we may share personal information with third
parties to perform services on our behalf such as:
* Fulfilling our customers' orders
* Sending Diversified Computers marketing communications
* Delivering packages
* Scheduling and performing installations
* Servicing products
* Maintaining our loyalty program
* Fulfilling subscription services
* Conducting research, analysis or administering surveys
* Sending regular mail and e-mail on behalf of Diversified Computers
* Processing credit card payments
The third parties with whom we conduct business are only authorized to use
your information to perform the service for which they were hired. As part
of our agreement with them, they are required to follow the privacy guidelines
we provide them and to take reasonable measures to ensure your personal information
is secure.
From time to time, we may be required to share personal information in response
to a valid court order, subpoena, government investigation, or as otherwise
required by law. We also reserve the right to report to law enforcement agencies
any activities that we, in good faith, believe to be unlawful. We may share
certain personal information when we believe that such release is reasonably
necessary to protect the rights, property and safety of others and ourselves.
We may also transfer personal information in the event of a corporate sale,
merger, acquisition, dissolution or similar event.
DO I HAVE CHOICES REGARDING THE USE OF MY INFORMATION FOR MARKETING PURPOSES?
Diversified Computers is an opt-out organization. Once we receive your information, we may
send you marketing communications that contain valuable offers, promotions
and other content. You always have the ability to opt-in or opt-out of receiving
future marketing communications from Diversified Computers.
To opt-out of or opt-in to receiving marketing communications from Diversified Computers,
please take one of the following actions:
1) Follow the directions on a marketing e-mail or direct mail marketing communication
from us. All marketing communications from Diversified Computers will tell you how to stop
receiving them.
2) Call 1(603)357-4360 and provide your current contact information.
3) Send an e-mail with your current contact information to:
Privacy Manager
4) Or, send a request with your current contact information to:
Diversified Computers
Attn: Privacy Manager
141 Winchester Street
Keene, NH 03431
If you send an e-mail or letter request, please be sure to include your full
name, address, phone number and e-mail address and indicate specifically
what type of marketing communication(s) (e.g., e-mail, direct mail and/or
phone)
you wish to receive or stop receiving. This will ensure we identify you correctly
in our systems and accurately process your request.
Diversified Computers will take appropriate steps to implement your request
to opt-out of or opt-in to receiving marketing communications. Please note
that due to production,
mailing and system timelines, in order to remove you from our marketing lists,
it may take up to:
* 10 business days for e-mails
* 30 days for phone calls
* 6 weeks for direct mail
Until that change takes effect, you may still receive marketing communications
from us.
Also, please note that even though you may have opted out of receiving marketing
communications, you may still receive business-related communications such
as order confirmations, product recall information, loyalty program membership
status or updates or other organization-related communications.
HOW DOES Diversified Computers SECURE MY PERSONAL INFORMATION?
Whether you are shopping online or in our stores, we have security measures
in place and take reasonable precautions to protect against the loss, misuse
and unauthorized access of your personal information under our control. Diversified Computers cannot ensure or warrant the security of any information you transmit to
us by e-mail, and you do so at your own risk.
Safe Shopping Policy on diversifiedcomputers.net
Because the security of your personal information is a high priority, we have
taken numerous steps to ensure that it is processed confidentially, accurately
and securely. The Diversified Computers Web sites use encryption technology, such as Secure
Sockets Layer (SSL), to protect your personal information during data transport.
SSL encrypts ordering information such as your name, address and credit card
number. Our store kiosks also operate over a private, secure network.
Choosing a Personal Password on diversifiedcomputers.net
When you create an online account on diversifiedcomputers.net, you need to select a personal
password. To maximize your level of protection, you should choose at least
6-30 characters including a combination of both letters and numbers. You are
solely responsible for maintaining the secrecy of your password or any account
information. You have the ability to purchase on our site without using a password;
however, you will have to reenter your personal information each time you use
our site in order to make a purchase.
DOES Diversified Computers USE COOKIES, OTHER TECHNOLOGIES OR THIRD PARTIES TO COLLECT INFORMATION
ABOUT ME?
Cookies and Clickstream Technology
A cookie is a small data file that a Web site or e-mail may send to your browser,
which may then be stored on your hard drive. Our Web sites and e-mails use
cookies to create a more personalized shopping experience for visitors to our
site. Cookies simulate a continuous connection — they let us "remember" information
about your preferences and session, and allow you to move within areas of our
Web sites without reintroducing yourself.
Diversified Computers uses a third party to place cookies on your computer to collect non-personally
identifiable information. Although our cookies may contain a unique user ID,
they do not collect or store any of your personally identifiable information.
You may choose to set your Web browser to not accept cookies. If your cookies
are disabled, you can still view our site, but you cannot create an account
or make purchases.
Our Web server automatically collects clickstream information such as the address
(or URL) of the Web site that you came from before visiting our site, which
pages you visit on our site, which browser you used to view our site, and any
search terms you may have entered on our site, among other things.
Our Web site may also use other technologies to track which pages of our Web
sites our visitors view. This anonymous clickstream data helps us understand
how visitors use our Web site.
Third-Party Ad Providers
Our Web sites use third-party service providers to serve ads on our behalf
across the Internet and to analyze Web site traffic on our behalf. They may
collect anonymous information about your visits to our Web site, and your interaction
with our ads. These companies may use technologies similar to those outlined
above to measure the effectiveness of ads and e-mails. They may also use information
about your visits to this and other Web sites so that we can provide advertisements
about goods and services.
No personally identifiable information is collected in this process. We may
share anonymous information with this service provider in an aggregate form,
for purposes of analysis and improvement of our site.
If you would like more information about this practice and to know your choices
about not having this information used by our third-party advertiser, visit
http://www.apple.com/privacy/.
HOW CAN I UPDATE MY INFORMATION?
Diversified Computers wants your information and marketing preferences to be accurate and
complete. We provide several different methods for you to update your personal
information. To update your information:
1) If you’ve created an account on diversifiedcomputers.net, you can update your information
after logging into your account
2) Call: 1(603)357-4360
3) Send a request to:
Privacy Manager
4) Send a request to:
Diversified Computers, Attn: Customer Care
141 Winchester Street, Keene, NH 03431
If you send an e-mail or letter request, please be sure to indicate your current
information and the requested changes you would like made.
DOES Diversified Computers COLLECT INFORMATION FROM CHILDREN?
We will not knowingly or intentionally collect personal information online
from children under the age of 13. We are committed to protecting the privacy
of children.
WHOM MAY I CONTACT IF I HAVE QUESTIONS OR CONCERNS ABOUT THE PRIVACY OR SECURITY
OF MY INFORMATION?
Please contact our Privacy Manager to report any known or suspected privacy
or security breaches or to submit privacy or security-related questions or
complaints. After receiving your inquiry, we will respond within five business
days. You may contact us in the following ways:
1) Call: 1(603)357-4360
2) Send a communication to: Privacy Manager
3) Send a letter to:
Diversified Computers, Attn: Privacy Manager
141 Winchester Street
Keene, NH 03431
WILL THIS PRIVACY POLICY CHANGE?
Because Diversified Computers will continue to implement new technologies and improve the
services and features we provide, this policy is subject to change. If there
are changes or additions to this Privacy Policy, we will post those changes
here or in other formats for you to review. If we change our information practices
or this Privacy Policy in such a way that your personal information may be
used or shared in a different manner, we will give you the opportunity to opt-out
of having your information used or shared in that new manner.
Changes: The policy clarified that it is possible to browse our site with cookies
disabled.
Last revision date: September 24, 2008
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